The International Trademark Association’s (INTA) 138th meeting saw record-breaking numbers with over 10,000 registrants this year.

Trademark lawyers from around the world gathered at this year’s annual meeting

The annual meeting, which is a strategic networking opportunity for trademark lawyers around the world, took place on May 21 – May 25, 2016.

The head of our IP practice and INTA Young Practitioners Committee member, Alec Muza, attended as representative of our Zimbabwe and Botswana offices.

As brands increase their international reach so does the need to preserve their integrity.

Trademark protection has therefore become a necessary step in protecting a trademark for exclusive use by the owner, not just locally but on an international level.

Alec Muza attended the five day conference which took place in Orlando, Florida, USA on May 21 to May 25, 2016

Get more information on how to register a trademark in Zimbabwe and Botswana. Contact our team today.